Photography by Andrew Urban / Styling by Mila Kastari / Hair by Francesca Maria / Makeup by Heather Blaine / Talent by The Syndical
Photoshoot / Art Direction / Shopify Website
Lollipetals are easy-to-apply-and-wear nipple pasties designed to combine comfort and function.
Our goal was to highlight how their organic shape design subtly adapts to the natural curve of different shape breasts to fit every woman and to showcase the product's unique versatility. It was vital for us that our audience understood how to use the product to its fullest potential.
Lollipetal's illustrated designs come in an array of bright, bold, and nude palettes to match every skin tone. They're reusable, come with a travel case that makes them easy to put on or take off, anytime, anywhere, and are pretty enough to show off and seamless enough to conceal.
So our team created a strategy to convey this message of comfort, function, and empowerment with photography and a website that helped us tell the stories of every type of woman in our audience. From the young to the mature, we wanted to tell this story in an elegant, fun way that showed the product in use in different scenarios, from lounging around the house to a beach day to a girl's night out.
LARA COLLUCI FOUNDER OF LOLLIPETALS